Measure AI traffic in 5 minutes
ChatGPT, Claude, Perplexity, Gemini and Copilot already send visitors to your site — most show up as “Direct” and vanish. Tag your links, drop in one pixel, and turn invisible AI citation referrals into numbers you can act on.
Tag your links with the UTM generator
Create trackable URLs with AI assistant presets for ChatGPT, Claude, Perplexity, Gemini, Copilot and You.com. Use them anywhere you publish links, and every click an AI assistant sends you is attributed to the platform that cited you. Free, anonymous, no signup.
Open the UTM generatorInstall the AI traffic pixel
One script tag detects visitors arriving from 13 AI surfaces — including the ones that strip referrer data from untagged links. Cookie-free, no personal data, with guided installers for Shopify, WordPress and Google Tag Manager.
Get your pixel snippetWatch your AI citation referrals grow
Your analytics now separates real AI assistant visits from Direct noise. When you want the full picture — which AI platforms cite you, where competitors are cited instead, and what to fix — run a real AMPD audit.
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Frequently asked questions
How do I measure AI traffic to my website in 5 minutes?
Two steps. First, tag the links you share with AMPD's free UTM generator so visits from ChatGPT, Claude, Perplexity, Gemini and Copilot are attributed to the right AI assistant in your analytics. Second, install AMPD's free AI traffic pixel — a single script tag that detects referrers from 13 AI surfaces. Together they turn AI citation visibility into measurable AI citation referrals.
What are AI citation referrals?
AI citation referrals are real visits to your website that start with an AI assistant citing you in an answer. Standard analytics usually files these visits under Direct because many AI surfaces strip referrer information, so without UTM-tagged links and a referrer-aware pixel this traffic is invisible.
Do I need an AMPD account to use these tools?
No. The UTM generator works fully anonymously with no signup, and the AI traffic tracker tools are free. An AMPD account is only needed if you want your pixel hits and AI citation referrals collected into a dashboard alongside a full AI visibility audit.
Which AI assistants can I track traffic from?
The UTM generator ships presets for ChatGPT, Perplexity, Gemini, Claude, Copilot and You.com, and the AI traffic pixel detects referrers from 13 AI surfaces. Both are cookie-free and collect no personal data.