Introducing AMPD: Measure your brand's visibility across AI

For two decades the question every marketing team asked was the same: where do we rank on Google? Position one was oxygen. Position eleven was Siberia. The whole SEO industry — agencies, tooling, reports, careers — was built on that single ranked list.

That list is becoming irrelevant. When someone asks ChatGPT “what's the best CRM for a 20-person agency?”, they don't see ten blue links. They see an answer. One paragraph. Three brands cited inline, in a specific order, with confidence weighting baked in. The user reads it and moves on.

That is the new front door. And almost no-one is measuring it.

The problem with not measuring

When you can't see where you appear in AI answers, three things happen:

• You can't tell a competitor's win from your own. A brand that's cited first in 30% of relevant queries has a meaningfully different position to one cited fifth in 60%. Without measurement, both look identical from the outside.
• You don't know which platforms matter. ChatGPT, Claude, Perplexity, Gemini, Copilot and Grok all cite differently. Your brand may dominate one and be invisible on another. Treating “AI” as a single channel hides the variance that actually drives decisions.
• Your content strategy flies blind. Traditional SEO tooling tells you what ranks. It can't tell you which pages an LLM chose to cite, why it chose them, and which ones it ignored.

What AMPD measures

AMPD runs your brand's relevant query set across ten AI platforms — ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, DeepSeek, Llama, Mistral and Google AI Overviews — using each platform's real API. No scraped UI, no mocked responses, no synthetic placeholders.

From every real response we derive three metrics:

• CFI — Citation Frequency Index. How often your brand appears across the query set. Your raw presence score across the AI answer landscape.
• CPS — Citation Position Score. Where you appear within a response. A brand cited as the first recommendation has meaningfully more visibility than one buried in an “also consider” list — and CPS captures that weighting.
• SAV — Share of AI Voice. The composite. CFI tells you how often you show up. CPS tells you how prominently. SAV combines them into a single, honest score you can track over time and benchmark against competitors.

What you do with that

Measurement is the first step. AMPD then maps where you're strong and weak by query intent, identifies the content gaps competitors are winning, and produces concrete recommendations for what to publish or adjust. Every metric is click-through: you can drill from a headline score to the exact query, the exact response, and the exact citation that drove it.

That's the loop AMPD's name describes: Analyse, Map, Produce, Deploy. Measure the gap, map it to specific content moves, produce the content, and deploy it back into the surfaces AI assistants are reading. It's the GEO/AEO answer to what SEO did for the last twenty years — and it's starting now.

Get started

Run an audit on your own brand at ampdaxo.com. You'll have your first SAV score in about five minutes. If you want to talk to us first, book a call from the pricing page.